Own your studio - without the franchise
Why the Open Studio Platform™?We’re passionate about supporting instructors and operators to become studio owners — in a way that protects their long-term careers, not limits them.
In our experience, many founders turn to franchises not because of the underlying value, but because they offer a sense of security when starting out. While that structure can feel reassuring in the short term, it often comes with restrictions that limit how a business can evolve — and what an owner can do in the future.
We’ve seen how these constraints can prevent talented operators from adapting as new trends emerge, testing new ideas, or even continuing to work within their own communities. Over time, this doesn’t just affect individual owners — it can slow the progression of the industry as a whole.
The Open Studio Platform™ was created as an alternative.
It provides the structure, guidance, and support founders need to launch and grow successfully — without the rigidity of a franchise. Owners retain the ability to evolve their concept, respond to change, and build something that remains relevant over time.
Because building a studio shouldn’t come at the cost of your independence — it should create more opportunity, not less.
Who we are
Rita Green
Rita is a boutique fitness operator and former Lululemon ambassador, with a strong track record in building high-performing studios and deeply engaged communities. She leads class programming, instructor development, and client experience across multiple studio launches, creating environments where both teams and members thrive. Her focus is on building studios that are operationally strong, brand-led, and genuinely community-driven — shaping experiences that drive retention, loyalty, and long-term growth.
Steven Green
Steven brings a commercial background across banking, asset finance, and investments, alongside hands-on experience developing and operating boutique fitness studios. He leads financial structuring, lease and site negotiations, and the broader commercial setup required to launch and scale studios effectively, covering legal and compliance, tax and ownership structuring, and capital planning. His focus is on disciplined execution, risk management, and long-term value creation.
Our StoryWe’ve built, operated, and successfully exited boutique fitness studios — and now partner with founders to do the same.
Before relocating to the United States, we launched and scaled multiple studios in New Zealand, supporting thousands of client visits each month through disciplined operations, strong teams, and well-structured business models. Today, we continue to develop and operate studios in the U.S., giving us current, real-world perspective on what it takes to succeed in this market. Since 2025, we have worked with founders across the United States and Australasia, supporting projects from early concept through to launch, optimisation, and growth. Our involvement spans site selection, financial planning, programming, team development, and ongoing operational refinement. What underpins all of our work is a focus on building studios that are not only successful day-to-day, but structured for long-term performance — with the systems, discipline, and clarity required to scale and ultimately exit.